WOMEN IN SPORTS BETTING: THE SURVIVAL OF FEMALE TERTIARY STUDENTS THROUGH SPORTS BETTING.

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A busy day at the premier bet center with men of all classes and ages waiting in long queue to enter the gaming center. source: Ghana Business News

The worsening economic conditions in the country has compelled some students especially females in tertiary institutions to adopt unconventional means to make ends meet. Sports betting has become a good way to make money for these students, but it also comes with risks.


The advancement in technology has become an enabling tool for them to gain easy access to online gambling portals without going to the sports betting centers.

 

Some well known betting apps which enable punters get easy access to these gambling activities online without them necessarily going to the gaming centers; source: Ghana Business News

Joyce Yamble is a level 300 student at the National Film and Television Institute (NAFTI) who was introduced to sports betting by her friend. Since then, she usually visits a betting website to predict the outcome of matches to win some extra money.

 

She also noted that, due to her winning streaks, some ladies have relied on her for predictions to venture into sports betting. 

“ My highest win was Ghc 8,000.00 plus, I stake only Ghc 10.00 to win Ghc 8,000.00, due to this, a lot of ladies contact me to send them odds to stake and I do send them".

 

In the audio below, Joyce speaks briefly about how she got introduced to sports betting by her friend. 

Joyce, an average punter is happily predicting the outcome of a few matches on her SportyBet account to stake.

Another student Elizabeth Bueki, shares her experience on how addictive sports betting can be although profitable. “ My boyfriend is extremely into sports, so after I learned from him and began winning a lot of money, I now stake more than him because whenever there is money in my account, I don't think of any other thing than to log into my sporty bet account and select a few matches to stake to win more ”

 

A winning bet slip by a virtual customer after predicting the scoreline of two football matches. source: Ghana Business News

One may ask, "what exactly has pushed so many ladies into sports betting, which was commonly perceived as a venture for men?"


Laurent Sparrow, a manager at a well-known betting center briefly addressed why many young women suddenly gained an interest in sports betting.


“Somewhere in 2019, without any major statistics, ladies started patronizing sports betting and the reason was the outbreak of COVID 19,this is because a lot of people lost their jobs and needed money to keep themselves. It is rare for you to see a lady at the betting centers but they are virtually active and data shows 70% of our clients are actually females”.

 

Activities inside the gaming center which indicates that men visit those places more often than women, who are shy and thus are more active online. source: Ghana Business News

Joshua Otabil, a lecturer and Psychologist at NAFTI in an exclusive interview warns that the psychological effects of betting could be disastrous.

 

“It is strange for you to hear a female student engaging in gambling because such activity can affect your academic performance and social life and even your confidence”.

 

Despite the dangers associated with gambling, Joyce and Elizabeth are both adamant to quit betting and hope to hit the jackpot massively soon.

 

A level 300 production by Cindy Seyram Lanyo 


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